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Doing What it Says on the Tin

Updated: Jan 21, 2022

During conversations about organisation design and development, it seems that career paths seem to have reached a crossroads. On one side we keep hearing about VUCA (Volatile, Uncertain, Complex, Ambiguous): How our environments are changing rapidly and at a faster pace than ever before. Companies are being urged to embrace diversity and encourage innovation to respond. Likewise, employees need to be agile and up for whatever comes their way. Generalists, who can do whatever it takes to get things done – like preparing and serving a ready meal.

On the other hand, there’s growing demand for experts with focused skillsets, sector-specific experience, proven track record and so on. They need to have strong technical skills, a clear brand and compelling value proposition. Specialists, who come into tricky situations, diagnose the issues and resolve any difficulties – doing what it says on the tin.

Going into interim, this is a huge adjustment. It certainly was for me. I’d spent years priding myself on navigating across countries, sectors, succeeding across 3 careers (Financial Management, Internal Auditing and Organisation Development) whilst building a valuable suite of services and solutions along the way. Then to realise I needed a distinctive label, where "the name describes exactly what it is" – doing what it says on my tin.

With ever more to accomplish and faster than before, it’s now so much about being easy to identify from your “label” to start a conversation. Then continuing to build your name and reputation by how you bring in solutions and services to help make the client’s problems go away – doing what it says on your tin.


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